Since EA Sports is known for Madden, and Madden is not exactly the easiest of games to learn, EA Sports is trying to appeal to a more casual crowd. EA Sports has released a sub-brand of EA Sports called Freestyle.
This brand will focus on making sports titles less intimidating to the casual gaming crowd who love sports. In essence, EA hopes to extend their audience and target market with simpler control schemes and easy to pick up and play games. Peter Moore, President of EA Sports, explains:
The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand. EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports.
Part of me is actually looking forward to this new line of games EA Sports has to offer. But it really doesn't change my view of them in the whole scheme of things when it comes to what they've done to gaming companies and what they are trying to do. Their first game, Facebreaker, will be released on the Wii, PS3, and Xbox 360 later this year.
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