Microsoft wants to be the first to release [news]

Microsoft wants to be the first to release a new console in the next next generation console war as it did with Xbox 360. Robbie Bach of Microsoft had this to say:

The last cycle for the original Xbox was a little shorter than typical (at four years). We started way late.

If you take the question of whether it was the right thing to try to be first [with Xbox 360], the answer to that is definitely yes. It has given us a leg up in a number of places that are super important.

It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes.

But when asked when we may see Microsoft's newest creation Bach simply said:

Our view is we will be selling Xbox 360 for a long time.

Does this rub you guys the right or the wrong way? Because Microsoft seems to be all about money, even though they have made a pretty nice piece of hardware in Xbox 360. Everyone knows that Microsoft screwed so many people on release day when they would be playing their 360 and the unwanted red ring of death would show up. Dogs yelped, babies cried, and the faint sound of "ahhhh" could be heard in the city streets. If Microsoft does come out first with a new console, I, personally, will probably still be playing my Wii and PS3 (and yes my Xbox 360 elite) while I wait for all the bad apple Xbox's to filter their way out of the stores while the masses try to brag to me and tell me that they've gotten their hands on "IT" (ebay reference).

I understand Microsoft's point here. They want to make money and the sooner they can introduce something new into the market the sooner they can start making money on it. But let's not be so hasty Microsoft; take into account what is happening with the Wii (which is kicking your butt in sales) and with the PS3 (the developers are learning that this system is more and more what they thought it was). Just because you are first out of the block doesn't mean you'll win the race.

-Jeremy aka Adridius