Tuesday, May 6, 2008

Take-Two fights back


A few posts ago I mentioned how the Chicago Transit Authority pulled ads of GTA IV off their buses. Now I have learned that Take-Two is suing the CTA and ad provider Titan Outdoor. The suit was filed in Manhattan court and stated that the pull violated Take-Two's "free speech and contractual rights." The sum of around $300,000 was spent on advertising for the CTA buses.

I say way to go. Especially if they have already payed for it, they should be able to sue for their money back at the very least, or sue for the right to have their ads up on display. $300,000 may not be a lot to Take-Two compared to what they are making off of GTA IV, but it's still $300,000. Go justice.

-Jeremy aka Adridius

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